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No Logo: The modern revolutionary manifesto
This book will change the way you think about everything around you. I opened the first page of this book in the spring of 2002 and still use this as a reference and a guide.
The new revolution is in the daily choices you make with your consumption. From the device of which you are reading this, the spectacles through which you are viewing, to the beverage you are sipping. Everything has a story. This is that story.
Enlightening no matter what "side" to the conversation you're on. Good insight into what has stirred up the ire of consumers, what's worked for corporations in the past, and rarely speculates on "what if...?" scenarios, presenting simple facts for you to form your own conclusions on the issues.